Grass Advertising

Grass Advertising

Large-scale outdoor advertising designed to generate attention and media coverage

Turn open spaces into high-impact branded visuals using grass and field advertising that is visible from distance, air and press photography.

Ideal for campaigns that need scale, spectacle and shareability.

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What is Grass Advertising?

Grass Advertising, also known as Field Advertising, uses non-toxic paint and stencil techniques to create large-scale artwork directly onto grass surfaces.

This can include:

• Fields
• Roadside verges
• Sports pitches
• Large open spaces

The result is a bold, highly visible advert that can be seen from long distances and captured in aerial photography and media.

Why it works

This format is built for scale and attention.

• Creates large, visually striking campaign assets
• Ideal for PR and media coverage
• Highly shareable across social platforms
• Strong visual impact from ground and air
• Cost-effective relative to reach

Best suited for:

• PR stunts
• Brand launches
• Major announcements
• Sports and event campaigns

Proven impact

We created one of the most widely recognised grass advertising campaigns globally.

A 3,000 square metre artwork of Roger Federer for Gillette, which was then shaved as part of the campaign.

This generated coverage across:

• National press
• Broadcast media
• Online publications and blogs
• Social media at scale

This format is designed to create that level of attention.

What we do

We manage the full campaign process.

1. Concept
   We develop ideas that work at scale and suit the environment
2. Design
   Artwork is created to ensure clarity and impact at large sizes
3. Planning
   We advise on location, visibility and execution logistics
4. Production
   We apply the artwork using specialist equipment and materials
5. Content
   We capture the campaign through photography and aerial imagery

Environmentally responsible execution

We use specially formulated, non-toxic, biodegradable paints.

• Safe for grass and surrounding environment
• No long-term damage to surfaces
• Suitable for public and private land

Artwork naturally fades as the grass grows.

Flexible scale and locations

We can produce grass advertising at almost any size.

Typical placements include:

• Fields near major roads
• Event and festival locations
• Sports grounds
• Open land with high visibility

The only real limits are space and budget.

Timeline and delivery

Depending on size and complexity:

• Most campaigns are completed within 2–3 days
• Larger or more complex designs may take longer
• We can coordinate timing around events or launches

Longevity and removal

• Artwork typically lasts up to a couple of weeks
• Duration depends on grass growth and weather
• Removal can be arranged if required

Pricing

Grass Advertising campaigns typically start from:

£9,995 + VAT
for a single colour artwork around 20m x 30m

Final pricing depends on size, complexity and location.

A campaign asset, not just a placement

Every project can include:

• High-quality photography
• Aerial imagery and video
• Content for PR and social distribution

This turns the installation into a wider marketing asset.

Where it fits

Grass Advertising is best used for large-scale impact.

• Use Clean Advertising for city-wide coverage
• Use Graffiti for cultural relevance
• Use 3D Street Art for interaction and engagement
• Use Grass Advertising for scale and PR impact

Together, they create a complete outdoor campaign.

Ready to create something that gets attention at scale?

Tell us what you’re planning and we’ll recommend the best concept, size and location.

Get locations and pricing for your campaign
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