Reverse Graffiti- Clean Advertising On Pavements

Clean Advertising

High-impact street advertising that puts your brand directly under your audience’s feet

We clean your message into pavements in high footfall areas, creating adverts people stop and look at.

Used by global brands to drive awareness, footfall and campaign impact without the cost or waste of traditional outdoor media.

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Trusted by leading brands and agencies

We’ve delivered thousands of Clean Advertising campaigns since 2006, working with brands including Nike, Adidas, Puma, Sony, Google and major agencies across the UK and Europe.

• Thousands of adverts placed nationwide

• Campaigns delivered in major cities and high footfall locations

• Proven format for launches, retail and events

What is Clean Advertising?

Clean Advertising, also known as reverse graffiti, is a street advertising format where your message is cleaned into dirty pavements using a stencil.

Instead of adding ink or paint, we remove dirt to create contrast. The result is a bold, eco-friendly, and highly visible advert that stands out in the real world.

Why it works

Most outdoor advertising gets ignored. This doesn’t.

• Stops people in their tracks

• Creates curiosity and engagement

• Sits directly in your audience’s path

• More memorable than traditional formats

• Cost-effective compared to billboards and posters

Ideal for:

• Product launches

• Retail footfall campaigns

• Events and activations

• University targeting

• FMCG awareness

How it works

We handle everything from planning to execution.

1. Brief
   We understand your campaign goals, audience and locations

2. Planning
   We recommend placement strategy based on footfall and visibility

3. Artwork
   We convert your design into stencil-ready format

4. Execution
   We deploy adverts across agreed locations

5. Reporting
   We photograph every placement for proof and reuse

Real results

Clean Advertising is a proven format used by major brands to drive measurable impact.

Campaigns have been used to:

• Support major product launches across cities overnight

• Increase footfall to retail stores and events

• Generate strong engagement and social sharing

If you want specifics, we can walk you through relevant case studies.

Placement strategy

You can specify exact locations, or leave it to us.

With thousands of placements behind us, we know where adverts perform best. If a location isn’t suitable, we’ll place as close as possible in high footfall areas.

Artwork and setup

You provide the artwork, we handle the rest.

We will:

• Optimise your design for stencil use

• Adjust for clarity and impact

• Prepare it for production

Simple, bold designs work best. We’ll guide you.

Execution quality

We use commercial-grade hot water pressure systems capable of up to 500 bar.

This ensures:

• Clean, sharp adverts

• Consistent quality

• Maximum visibility

Lower-grade equipment produces weak results. Ours doesn’t.

After the campaign

Once complete, we photograph every advert.

You’ll receive:

• A full image set of placements

• Content for social and PR use

• Proof of execution

Frequently asked questions

What size are the adverts?

Typically around 750mm, roughly the size of a paving slab.

Does it work on all surfaces?

Best on standard paving stones and light concrete. Not suitable for tarmac, granite or block paving.

Is it legal?

It involves cleaning rather than marking, so it does not damage the surface and is generally treated differently from traditional graffiti.

Do I need permission?

Campaigns are typically executed without prior council approval. If required, permissions can be arranged separately.

How long does it last?

It fades naturally over time depending on footfall and weather.

Can you remove it?

Yes, removal can be arranged if needed.

What is the minimum campaign size?

Typically 25 adverts per city.

How much does it cost?

From £1,800 + VAT for 25 adverts, depending on location and scale.

Ready to plan your campaign?

Tell us what you’re trying to achieve and we’ll recommend the best locations and setup.

Get locations and pricing for your campaign

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